Building a strong personal brand isn't about crafting a polished facade—it's about rediscovering who you've always been and expressing that value with confidence. Whether you're navigating a career crossroads, feeling diminished by corporate culture, or simply ready to reclaim your voice, my personal brand coaching provides the framework and support you need.
Through one-on-one coaching, collaborative group workshops, or intensive bootcamps, I'll help you articulate your unique value and expand your influence in ways that feel authentic and energizing.
Your voice has power.
Let’s use it.
Your voice has power.
Let’s use it.
Building a strong personal brand isn't about crafting a polished facade—it's about rediscovering who you've always been and expressing that value with confidence. Whether you're navigating a career crossroads, feeling diminished by corporate culture, or simply ready to reclaim your voice, my personal brand coaching provides the framework and support you need.
Through one-on-one coaching, collaborative group workshops, or intensive bootcamps, I'll help you articulate your unique value and expand your influence in ways that feel authentic and energizing.
1:1 Personal Brand Coaching
I help accomplished leaders reclaim their unique identity and expand their influence. Through a blend of strategic expertise and genuine empathy, I create a space where you can find authentic language for your unique value and gain the confidence to show up fully wherever you choose to go. I offer 3 coaching packages.
Team
Workshops
I create custom workshops that transform how teams articulate their value and amplify their impact. Your team members will shift from feeling hesitant about self-promotion to feeling energized about communicating their worth. Tailored to your organization's needs with optional one-on-one coaching.
Brand Strategy Bootcamps
I offer transformative virtual group programs for leaders who need to build their platform but hate self-promotion. You'll leave with a clear framework for presenting yourself and concrete plans for achieving your goals. Limited to small groups and offered a few times throughout the year.
“This work helped me identify and articulate my value more clearly, in a way that feels authentic to me. I now have greater clarity on how to articulate my IT factor, and the confidence to go after what I want.”
— Rebecca Leipert, VP, Burton Snowboards
1:1 Executive Presence and Personal Brand Coaching
I offer custom consulting services, including strategic planning, team and company brand strategy, company positioning, customer research and insights, and strategic communications.
Have a project in mind? Reach out and let’s discuss.
Today's leaders need to know who they are, use their voice, and go after what they want. I help accomplished leaders navigate critical inflection points by articulating their value and finding their authentic voice. This isn't about self-promotion—it's about reclaiming who you've always been.
YOU MAY BE FEELING:
Ready to amplify your voice as a leader, but unsure where or how to begin
Like you’re approaching a crossroads and wondering what’s next
Unable to clearly state your value as you face a career inflection point
Deeply uncomfortable with self-promotion
AFTER WORKING TOGETHER:
You'll have clarity about your unique value and how to communicate it
You'll possess the confidence to go after what you want
You'll be able to speak about yourself in ways that feel natural and energizing
You'll have broken down the barriers between where you are and where you want to go
Pricing and Engagement
My coaching engagements start at $4k, allowing me to provide the dedicated time, support, and focus each client deserves.
Understanding this investment isn't feasible for everyone, I offer flexible alternatives like $500 one-off "Power Hour" sessions and periodic group bootcamps that deliver value at a different price point.
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$7,750
This is the ‘main’ package.
Designed to help mid and senior-career leaders who are navigating a crossroads, growing their visibility, or trying to elevate the way they show up in their careers, this process includes a guided exploration of your why, who you are, and how you show up in the world.
Over the course of five, 1-hour coaching sessions, we will define your objectives, revisit your journey, identify patterns and threads, and articulate your distinct brand of leadership. The process is deep, thoughtful, and a lot of fun.
This package includes:
Coaching pre-work & audit
5 live, 1-hour sessions
Draft and refinement of your personal brand toolkit and a 1-page narrative
Development of a personalized suite of tools and content including speech outlines, speaking tips, thought leadership posts, etc.
Optional: Brand positioning for your consultancy, fractional, or advisory business concept, tying to your personal brand
This package is ideal for:
Mid- to late-career executives
Founders and consultants
Newly promoted senior leaders and partners
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$4,000 (flexible options for payment)
You’ve just left your job, you’re considering a change, or you woke up one day to an email announcing your position was eliminated.
This package is for you. A condensed and tailored version of the ‘brand builder,’ this package is designed to create the space to look inward and backward at your journey at a moment that often feels fraught with pressure to contort into external versions of success.
By reflecting about what moves you, where you excel, and how you are seen, we will crystalize the language you need to claim your value and affirm where you want to go. We will also discuss and identify the tools you need to get unstuck and put this clarity into action.
This package includes:
Coaching pre-work & audit
30-minute kick-off to review process and define goals
2 live, 1-hour interviews
Final hand-off session
Development of draft brand strategy defining your objectives, value proposition, persona, purpose, target audience & core narrative
Access to customizable outreach tools and templates with guidance on when, how, and where to use them
This package is ideal for: Leaders who are in transition, or preparing to be
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Starting at $10k
For clients with a more custom branding need, I offer project-based support that weaves in my proven approach with additional deliverables to support your needs.
This package may include:
Everything in the brand builder package
Additional 1:1 and team-based coaching calls as needed
Business positioning, offering definition, and web copy
Additional thought leadership content and planning that may include some combination of the following:
Integration of personal and business brands
Team workshops and speaking
Ghostwriting for articles
Coaching and prep for podcasts, interviews, speeches, leadership
Website copy development and edits
Development of a “signature speech”
*Note: This package will be custom-priced based on specific needs and support.
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$500 for one hour
Just need a kick-start? Schedule a 1-hour brainstorm session. We’ll review your goals, talk through your challenges, and build some language and solutions together.
Discount available for those experiencing a layoff. Please inquire for details.
Happy Clients
Happy Clients
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“Cat has a gift for empowering women. In a professional landscape where many of us are taught to keep the personal and professional separate, Cat leans in, feeds on healthy tensions, and gives us permission (and words) to show up fully.”
Sarah Codraro, Head of Marketing, Salesforce Ventures
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“Writing about yourself can be cringy, but with Cat’s guidance and gift for words, the process felt seamless. She helped me develop a brand but also uncover what I really want at this stage of my journey.”
— Kaitlin Cameron, Fractional CMO and Consultant
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“Women often downplay our successes and discount our personal journey. Cat breaks down those barriers in a refreshing way that allows you to see yourself holistically—and be proud of what you see.”
— Stephanie Hlywak, Director of Communications, New Pluralists
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“This is not the typical personal branding stuff—this is Cat’s personal branding magic. The work with Cat basically brought me back home—to myself—and gave me back my voice to articulate what is next. I learned to believe in myself again.”
— Lindsay Ruiz, Transformation & Experience Executive
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“Cat is in the business of showing women how to bring their whole selves into the boardroom and the investor meeting. She is a catalyst for using our talents to achieve not only outer world results but also inner world inspiration.”
— Paula Throckmorton, Author & Entrepreneur
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“This work helped me identify and articulate my value more clearly, in a way that feels authentic to me. I now have greater clarity on how to articulate my IT factor, and the confidence to go after what I want.”
— Rebecca Leipert, VP, Burton Snowboards
Team Workshops
These workshops are fully customized to your organization's specific needs and may include additional one-on-one coaching sessions to maximize impact. Please get in touch for pricing.
Custom topics include, but are not limited to:
Elevating our Leadership Voices
Personal branding 101
Amplifying individuality on our team
How to find your voice
Storytelling to drive growth
Organizations thrive when team members understand their unique value and can articulate it effectively. I help teams develop authentic personal brands that complement each other while strengthening your collective impact.
TEAMS OFTEN EXPERIENCE:
Difficulty articulating their collective and individual strengths
Hesitation around self-promotion and visibility
Inconsistent messaging about team capabilities
Untapped potential due to communication barriers
AFTER WORKING TOGETHER:
Team members will communicate their value with clarity and confidence
Your team will showcase its collective strengths more effectively
Members will support each other's growth and visibility
Your organization will benefit from stronger, more authentic leadership voices
Personal Brand Bootcamps
Upcoming Sessions
No bootcamps are currently scheduled. Please reach out if you are interested in joining the list for future sessions
Investment: $2,000
Designed specifically for incredible leaders who hate self-promotion.
My virtual bootcamps are designed for executives who want to crystallize their value and strengthen the way they present themselves, but who may feel a little uncomfortable with the idea of self promotion. It’s heavy on authenticity, and devoid of corporate egos.
You will leave with a complete personal brand strategy and narrative statement that is ready to implement.
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This is an energizing intensive that brings together successful leaders for two virtual workshops to cover:
Setting the Stage: What is a personal brand, and why does it matter?
Real-life Examples: Lessons learned and best practices from those who do this best.
The Framework: Deep dive into the key elements of CaptivatingCo’s 3-P’s brand toolkit and build your own.
Goal Setting & Activation: Tangible ways to mobilize and achieve your goals.
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Two live virtual workshop sessions (2.5 hours each)
Self-paced worksheets with personalized feedback
Two individual coaching sessions scheduled at your convenience
Limited to small groups to ensure personal attention
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This program is ideal for:
Mid- & late-career executives who feel stuck or uninspired
Solopreneurs or founders who know they need to build up their platform - but aren’t sure where to focus
Experienced leaders who are embarking on a new role, or looking for what’s next
Anyone trying to clarify their value and purpose, without sounding trite or disingenuous
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In this jam-packed intensive, you’ll gain:
A complete personal brand strategy ready to implement
Clear language to articulate your unique value
Concrete action plans to achieve your specific goals
A framework for authentic self-presentation in any context
Bootcamp Love
Bootcamp Love
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“Through my work with Cat, I was able to develop a new level of confidence and clarity in communicating my personal and business brands. This has been essential in focusing my thought leadership, sales approach, and marketing materials for my business.
— Shannon Salentine, Founder, Lead for Good
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“The impact of Cat’s work is incredible. In only a handful of hours spent with our Microsoft executives and a few of their colleagues, she is able to help them craft personal brands that really address the questions ‘Who am I?’ and ‘How can I show up as my authentic self?’”
— Steven Rowe, Microsoft Accounts @ Lions + Tigers
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“How you show up in the world matters. I would have never gotten as far as I did with my brand without this workshop. I didn’t just learn about branding—I was put into action with a guide by my side (many guides, actually, with the peer groups).”
— Jennifer Hoege, Founder and Owner of Hoege Management Consultants
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“It was so helpful to have a nurturing, structured way to explore the important questions and find the words for the future we’re dreaming of.”
— Sara Gómez, Global Health Storyteller
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“I have taken many brand classes, but never like this. This exceeded my expectations, and it has really given me that extra motivation and tools I needed to move forward.”
— Daniela G., Capital One
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“I was recently asked to talk about how my childhood shaped where I am today. I had an immediate and compelling story thanks to the workshop. Can’t say enough good things about the workshop and how I’m feeling about myself and my brand now!”
— Alex G., Biotech Executive
