Reclaim your voice.
Expand your influence.
I help accomplished leaders find the words to be themselves, show up fully, and create the future they want. Because success and authenticity aren't mutually exclusive.
Reclaim your voice.
Expand your influence.
I help accomplished leaders find the words to be themselves, show up fully, and create the future they want. Because success and authenticity aren't mutually exclusive.
You've achieved success by traditional standards, but something feels missing. Despite your accomplishments, you find your voice getting smaller even as your expertise grows. Maybe you know there's a gap between where you are and where you want to be, but the path forward isn't clear.
→ Let’s close that gap and turn that expertise into influence—on your own terms.
Cat O’Shaughnessy Coffrin, Founder & CEO
Life is short.
Be captivating.
Through a distinctive combination of strategic insight and a subversive commitment to bringing more individuality to the workplace, I help you rediscover who you’ve always been.
Whether through personal brand coaching, speaking engagements, or strategic consulting, I create frameworks that make self-expression feel natural rather than forced. My clients emerge from our work with both clarity about their value and concrete tools for expressing it.
Working together, you won't just find your voice again—you'll create spaces where others can do the same.
You may have seen me around…
Ways to Work Together
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Through deep introspection and practical action, I help accomplished leaders understand and articulate their unique value. I take your own words and give them back in powerful ways that break through barriers and expand your influence. I offer one-on-one coaching packages and a power hour to accommodate different needs and budgets.
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I create transformative group experiences for teams who want to find their authentic voices. These customized sessions help teams align their individual strengths while building a collective identity, giving participants practical tools to articulate their value in ways that feel natural and energizing.
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My intensive group programs are designed for leaders who hate self-promotion but need to build their visibility and voice. Limited to small groups for personal attention, these bootcamps combine live virtual sessions with 1:1 coaching and guided exercises, helping participants develop authentic personal brand strategies they can immediately put into action.
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I work with companies of all sizes on custom projects, including strategic planning, brand strategy, and customer research. I specialize in scientific and technical industries, where I build stakeholder consensus to turn complex challenges into clear paths forward.
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Through keynotes and workshops that create spaces where leaders can reframe how they think about their own identity, value, and self-promotion, I transform hesitation and skepticism about personal branding into excitement about articulating their value.
What people are saying…
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“This is not the typical personal branding stuff—this is Cat’s personal branding magic. The work with Cat basically brought me back home—to myself—and gave me back my voice to articulate what is next. I learned to believe in myself again.”
— Lindsay Ruiz, Transformation & Experience Executive
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“Cat is in the business of showing women how to bring their whole selves into the boardroom and the investor meeting. She is a catalyst for using our talents to achieve not only outer world results but also inner world inspiration.”
— Paula Throckmorton, Author & Entrepreneur
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“Through her signature workshop, Cat helps our members communicate the most salient points of their brand, so they can more consistently connect with and close their ideal clients. I cannot recommend working with Cat enough!”
— Sam Lee, Founder & CEO, IndeCollective
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“This work helped me identify and articulate my value more clearly, in a way that feels authentic to me. I now have greater clarity on how to articulate my IT factor, and the confidence to go after what I want.”
— Rebecca Leipert, VP, Burton Snowboards
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“Cat has a gift for empowering women. In a professional landscape where many of us are taught to keep the personal and professional separate, Cat leans in, feeds on healthy tensions, and gives us permission (and words) to show up fully.”
— Sarah Codraro, Head of Marketing, Salesforce Ventures
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“Cat helped us gain deep insights about the motivations of our clients and where they find value in our product. Armed with these insights we reformulated our offering and reset our marketing. Because of that, our sales process is much more effective and our MRR grew by 166%!”
— Kyle Westaway, Founder and Managing Partner, Westaway
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“Writing about yourself can be cringy, but with Cat’s guidance and gift for words, the process felt seamless. She helped me develop a brand but also uncover what I really want at this stage of my journey.”
— Kaitlin Cameron, Fractional CMO and Consultant
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“Women often downplay our successes and discount our personal journey. Cat breaks down those barriers in a refreshing way that allows you to see yourself holistically—and be proud of what you see.”
— Stephanie Hlywak, Director of Communications, New Pluralists
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“Through her process, Cat encapsulated the value, essence, heart and mind of our organization into a single brand message. I never was party to such a successful process and result in this arena.”
— Gaby King Morse, CEO, Center for Women and Enterprise
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“Cat left an out-sized imprint on our ability to communicate clearly about our mission and raise funds. She led a significant revamp of our brand and ultimately tied the organization to a major Discovery Channel documentary. The message Cat formulated... was transformative for the decades-old organization.”
— Tim Fenton, Vice President, Global Government Relations, Thermo Fisher; former Board Director, NIH Patient Charities
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“Cat helped the Vermont Futures Project take an idea for a public education campaign and turned it into a reality. Her work came with fresh eyes and a vision that stretched our thinking to arrive at a brand solution that is both simple yet inspirational.”
— Lori Smith, Former Executive Director, Vermont Futures Project
